But if the quest for differential capitalization forces them to amplify these processes, what difference does it make what they think?
Exact Jonathan. In other words, those who play the capitalist 'game' - that is, those who operate by the rules of the game as set by the financier/corporate domains at the very top of the capitalist hierarchy of hierarchies (and as repeatedly revealed by CasP analysis, btw) - end up monetizing whatever they can within their sector's scope or span of control by the rules of politico-economic play set by those dominants, and arguably, the law. Capital is power no matter what its route to the winner's circle.
No one individual changes those rules as set at the top by the dominant capitalists and (arguably, when they exist) their regulators. You be capitalist w/i dominant capitalist organization, you play by those rules. You don't, you leave, or are shown the door in short order.
By contrast, those organizations that do not play by the dominant capitalists' rules - or those who modify the rules to their own or their group's ends so that money rewards are not their only criterion for success - do NOT have to play by those dominant capitalist rules only. For they can mix and match amongst the rules they choose to live by. Some are money and profit oriented, but others may not be. So you then could have Benefit (B-) Corporations where environmental (e.g., fossil fuel divestment) or social (gendsex balance in the Board room) goals become corporate goals written into the B-corps letters patent. At which point all the typical hierarchical organizational rules of procedure kick in: responsibility is assigned. budgets are set, goals are determined, progress is tracked against those goals, people are hired or fired and compensated as a result of their success in meeting those goals, regular reporting tracks and reports on B-corps success at achieving those goals etc etc. The world changes but WITHOUT capital as the only route to power then. And capitalism morphs...
We even have some good examples, now, of cases where those who thought they were anti-capitalist (NGOs, say) have drunk the corporate kool-aid in order to acquire the money they needed to advance their NGO agenda and then discovered down the road that yes, it works, money flows. But also, yes, so does power and to the extent they buy the capitalist schtick with their accepted money to that extent have they BECOME capitalists themselves. Naomi Klein in This Changes Everything documents how a handful of US environmental NGOs set out in the '90's to acquire the big corporate bucks in their support -- and ended up buying the whole package when it worked. I attended a book launch at the Spur festival held at Hart House (UofT) last weekend where a US author had documented the same process and outcome for a US gay rights organization (Vincent Doyle: Making Out in the Mainstream). I am sure there are lots more examples.
Bottom line: choose your groups carefully. By their rules shall you be known - and judged.
best to all,
PS My Morphing Capitalism into an Economy for Humanity? talks a lot more about all of this.